Кино
A Thing Happening on the Upper West Side: Russian Super Bowl. A film screening, followed by an interrogation of the text with director Alexander Golofast
The Premise (Which is inherently insane, but entirely true) We live in a culture obsessed with optimization, winning, and the curated illusion of success. But what happens when you intentionally optimize for the bottom? Driven by the kind of profound spiritual exhaustion that only corporate advertising can provide, a high-level marketer quits a lucrative life of global brand strategy, completely blind-tastes a map of Russia, and moves to a grey, post-industrial city called Ivanovo. The objective? Pack the stadium for a chronically losing, entirely forgotten football team called Tekstilschik. T…